Supreme will be part of the Parisian auction organized by Acturial
More than 100 products of various streetwear brands will be sold in Paris on May 16th, including those of Supreme.
The auction was organized by the French Artcurial and is part of an event dedicated to urban culture in the United States.
“We are aiming to offer a sort of revision of the streetwear culture of New York over three decades,” commented Fabien Naudan, vice president of Artcurial.
“We are in a period where the underground is very fashionable, and Supreme is followed by many young people,” he added.
The auction will also feature pieces by Richard Prince, Barbara Kruger and Kaws.
The brand founded in New York in 1994 by James Jebbia, and designed to create “ultra-skilled skateboard clothing”, today boasts many collaborations with luxury brands including that with Louis Vuitton.
Today it is a colossus valued over one billion dollars (about 820 million euros at yesterday’s exchange rate), also following the entry of the Carlyle group, which recorded a 50% stake by investing a capital of 500 million dollars.
The brand continues to expand in the United States, with new openings, such as the recent one in San Francisco.