Supreme in toothpaste version with Colgate

Supreme in toothpaste version with Colgate

The Supreme streetwear brand is launching a new partnership in the United States: after customizing skateboards, lipsticks and binoculars, the unmistakable red Supreme logo lands on the tubes of Colgate toothpaste, present in more than half of US families. Some unofficial garments dedicated to the unprecedented partnership are already on sale online: sweatshirts and t-shirts with the Colgate logo positioned where that of Supreme is usually printed, both sharing scarlet red.