According to a Launchmetrics study, #sponsored or #adv posts published by infliuencers are decreasing: they represent about 4% of shared content if compared to 35 percent precovid), but the turnover of web stars does not decrease. On the contrary: 39% of a group of professionals said that the budget for the category exceeds 20 thousand dollars and, in 10.8% of cases, even more than 100 thousand dollars. Most respondents also say they want to increase investment during 2020.

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