In the global luxury center is one of the most sustainable fashion stores, the Stella McCartney flagship store. Made with recycled materials, it is also able to purify the air


Sustainability has always characterized Stella McCartney, stylist and activist at the head of the homonymous London brand of ecological and cruelty free accessories and clothing.

After the project with Parley for the oceans for the protection of the oceans and with Adidas for the creation of sneakers made of recycled plastic, Stella McCartney decided to celebrate her idea of ​​sustainable fashion inaugurating a shop of 700 square meters one hundred percent sustainable in Old Bond street, the heart of fashion and luxury in the heart of central London.

Designed by the same designer together with his creative team, the new London store houses all the men’s, women’s and children’s collections, the sea and underwear line, as well as accessories, fragrances and limited editions in collaboration with Adidas.

“Old Bond street is probably one of the most prestigious stores in the world,” says Stella McCartney. “And for me, born and raised in London, where we also find our headquarters and the style office, it’s an honor.
This boutique tells the story of Stella McCartney‘s world, incorporating sustainability, fashion and luxury into one. “