Stella McCartney swings to loss on higher costs, focuses on Asia expansion
Higher costs, partly linked to Stella McCartney’s buyout of her brand from Kering, helped to wipe out profits at the brand in its latest year. The company didn’t give any information about what happened in 2019 and given that it’s now in a partnership with LVMH (although McCartney retains control of the business), that information would have been very useful. In the accounts, the company said that its strategy is to expand its worldwide retail portfolio with new stores and concessions, particularly in Asia. In fact, the company is heavily focused on international sales in general and doesn’t seem to be worried about Brexit.
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