Nike acquires Rtfkt, a platform founded in 2020 and specialized in the creation of virtual items, primarily sneakers. Nike President and CEO John Donahoe explained, “This acquisition accelerates Nike’s digital transformation, enabling us to serve athletes and creators where sports, creativity, gaming and culture meet. We are acquiring a very talented team of creators with an authentic and connected brand. Our plan includes investments in the RTFKT brand, in order to support the growth of their innovative communities and extend Nike’s reach into the digital world. ” In addition to Nft, Rtfkt develops virtual engineering projects in gaming, augmented reality, authentication in the blockchain system. Nike has created a clip lasting a few seconds that sees the new digital entry joining the Nike, Jordan and Converse logos.
