The Municipality of Milan and the National Chamber of Italian Fashion strengthen their collaboration with cultural initiatives in support of Milano Moda Donna for 2020-2021 period. The agreement also provides for the opening of various places of Milanese art and culture in order to promote “open” appointments that, by combining fashion, art, culture and creativity can consolidate the role of Milan as a “place-to-be” for all stakeholders in the fashion system. The National Chamber of Italian Fashion in collaboration with the Municipality of Milan and Yes Milano has carried out an important communication campaign conveyed throughout the city through billboards and screens. The protagonist of the campaign, shot by Stefano Guindani, is the model Lea T with an Act n ° 1 look. CNMI then presents “Behind the curtain”, the fashion film dedicated to Milano Moda Donna directed by The Blink Fish, in which a sequence plan reveals the secrets of a truly unusual backstage, with the preparations for the fashion show that become a choreography with a tight rhythm, until the arrival on the strictly green catwalk of Milan Fashion Week. The clothes and accessories are by Act N ° 1, Annakiki, Arthur Arbesser, Blazé Milano, Calcaterra, DROMe, Fantabody, Giannico, GCDS, Gilberto Calzolari, Marco de Vincenzo, Marco Rambaldi, Nico Giani, Sara Battaglia, Stella Jean, Tiziano Guardini , Come, Vivetta. The styling was curated by Giulia Sanna, the choreography is by Laccio, the performers are from the Modulo Agency company. The fashion movie can be downloaded here: http://bit.ly/CNMI_BehindTheCurtain. Then there is the #MFW Reporter project by CNMI and Mastercard Italia, whose followers have been invited to share their “stories of passion” by February 13th using the hashtags #MFWreporter and #StartSomethingPriceless. Two special reporters will be selected to live the unique experience of Milan Fashion Week. CNMI also announces the partnership with L’Oreal Paris, already the beauty protagonist of the most important fashion and cinema events in the world and, starting from this edition of Milano Moda Donna, the official make-up of Milan Fashion Week. The renewal of CNMI’s partnership with DHL throughout 2020 is also announced. Also for this edition, the “Fashion Week Insider’s Guide”, made of 100% recycled paper, tells the news of the fashion week, the unmissable events in Milan and a focus on the upcoming activities of the National Chamber of Italian Fashion.