Shanghai and a “Message in a Bottle” for Louis Vuitton

Shanghai and a “Message in a Bottle” for Louis Vuitton

Louis Vuitton presented his latest men’s prêt-à-porter collection with a video shot in its historic studio in Asnières, in the north of Paris and announced that in the coming weeks the collection will travel to China. Entitled “Message in a Bottle”, this new presentation concept – imagined by the designer’s male prêt-à-porter artistic director, Virgil Abloh – reveals the collection gradually, in separate chapters. An unedited format, which will emphasize “fundamental values ​​of diversity, inclusion and unity”.

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