Salvatore Ferragamo unveils the new ‘SF’ logo, with the finely stylized initials of the founder of the historic Italian fashion house that pay homage to his creative innovation and pioneering vision, in conjunction with the pre-fall 2021 men’s collection. The SF Logo line includes three shoe models: moccasin, driver and sneaker, and then leather goods, shoulder bag, backpack and briefcase, wallets, credit card holders and belts. The SF Logo line is the protagonist of a digital campaign created in the Memphis Post Design Gallery in Milan. With the support of the Gallery, which underlines the brand’s link with the world of art, Ferragamo accessories interact with furnishings and objects belonging to the movement led by Ettore Sottsass.