Sergio Tacchini, partnership with EgonLab and Desire Fragrances

Sergio Tacchini, partnership with EgonLab and Desire Fragrances

Double partnership for the historic sportswear brand Sergio Tacchini, which is being re-launched after last year was sold by the Chinese group Wintex to the Italian entrepreneur Stefano Maroni, associated with the two American funds Twin Lakes Capital and B. Riley Principal Investments. The first partnership is with the young French brand EgonLab, with whom an exclusive capsule collection consisting of twenty pieces has been created, in which graphic and childish prints (a chick and a cat who pass the ball each other with the racket) are based on sweatshirts, tank tops, jogging suits and jackets. The second partnership is with the Desire Fragrances group for perfumes, so far managed by Perfume Holding. A new worldwide licensing agreement has been finalized to develop, launch and expand Sergio Tacchini’s perfume lines for men and women and distribute everything, as well as in Italy and Russia, in 20 new countries, including Germany, the United Kingdom and the United States. US. The Italian group also owns the perfume lines of Tonino Lamborghini, Alfa Romeo, Disney and Marvel in its license portfolio.

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