Two major UK department stores as Selfridges and John Lewis have both entered product rental.The Selfridges Rental Collection will offer more than 40 brands, such as Zimmermann, Cecilie Bahnsen and Emilia Wickstead, with over 100 pieces that can be rented in-store and online for anywhere from four to 20 days. John Lewis’s rental offer is linked with the world’s largest product rental marketplace Fat Llama. Customers will be able to rent John Lewis furniture, including desks, chairs, dining tables and sofas, for three, six or 12 months, and have the option to buy them at any time with payments already made deducted from the purchase price.

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