Scervino unveils the new ‘Ermanno-Firenze’ brand

Scervino unveils the new ‘Ermanno-Firenze’ brand

Ermanno Scervino launches the Ermanno-Firenze brand. The contemporary label is designed for a young customer, as confirmed by the smart positioning that sees the average price of the garments decrease by about 50% compared to those of the main line. More oriented towards digital and multi-brand contexts, the company also hypothesizes in the future to have single-brand concept stores, to support the international development of the line.

https://www.michelefranzesemoda.com/it/tutti/categorie/shopping/gruppi/saldi