Marketing experts assess the impact of the pandemic and lockdownwn in the sixth edition of the ‘State of Marketing’ report produced by Salesforce based on the opinions of nearly 7,000 marketing experts from all over the world (300 Italians). Here some priorities to keep in mind : innovation, engagement and real-time approach to the customer experience, use of artificial intelligence and customer data for empathic marketing, web access for an increasingly large portion of the world population, implementation of 5G networks and customs clearance of virtual reality compliance with the rules related to the subject of privacy.


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