After the controversy that followed the long-awaited first show of Hedi Slimane for Céline, the business has started again and the buyers have finished the budgets available to them
How they organized their purchases between the Saint Laurent collection, signed by Anthony Vaccarello, and that of Celine by Hedi Slimane, but also between two competing houses, the first belonging to the Kering group, the latter to its direct rival LVMH? A delicate choice in front of two collections that now offer the same rock aesthetic, black and super short.
With the launch of the men’s line, Celine clearly wants to kill two birds with one stone in the eyes of multi-brand stores. The turnover of the maison, which has more or less 140 stores, is estimated at around 1 billion euros. The ambition is to double sales in five years.
For this launch, the company has not spared on investments, turning the huge tent raised behind the Invalides for the first fashion show signed Hedi Slimane in a giant showroom, which has presented as many men’s and women’s clothing. The label is, of course, capitalizing on the manic enthusiasm that the creator of Italian-Tunisian origin is able to arouse around his person, hoping to attract the unconditional fans of Slimane previously anchored in Saint Laurent. But not only: it also points strongly on Man.