Owned by Italian group Tod’s, the luxury French footwear brand Roger Vivier is launching its first ever jewellery collection. To celebrate the new line, the label has chosen Anglo-Cypriot model Sophia Hadjipanteli and her famous monobrow as its jewellery ambassador. Tod’s acquired Roger Vivier in 2017, having held a license for the brand since 2011. The deal soon proved to be a smart move, as the label has experienced constant growth and now represents 21% of total sales at the group owned by Diego Della Valle. Moreover, in the last nine months, Roger Vivier was the only brand in the Tod’s portfolio to post a rise in revenues, The label has also expanded its brick-and-mortar footprint from 39 stores in 2017 to 57, along with 10 franchise locations. Over the last few seasons, Rover Vivier’s offering has expanded to include bags, belts and small leather accessories, and now it has moved into jewellery. The launch collection includes bracelets, chokers, earrings, a tiara and a hair clip. The collection is produced in the brand’s workshops in Italy, where the brand’s famous jewel-decorated buckles are made. Prices range from 230 euros for selected bracelets to 680 for earrings decorated with large crystals. .
