After the success in the fashion circuit thanks to the Savage x Fenty lingerie line, Rihanna is preparing to make her debut in the business with her own physical offices. Initially, all physical Savage x Fenty stores will be based in the United States, then they will expand to Europe. The Savage x Fenty collections will be unveiled through videos broadcast in Italy by Amazon Prime Video. The brand is controlled by Rihanna together with TechStyle Fashion Group. The popstar has successfully launched the Fenty Beauty and Fenty Skin lines while the Fenty luxury fashion line is on stand by in partnership with LVMH.