New name and new brand identity for Richard Ginori, since 1735 expression of the high artistic manufacture of pure porcelain, which from today becomes Ginori 1735. The change of name is accompanied by an overall renewal of the visual presentation of the brand: the new logo represents the combination of tradition and innovation, with the Ginori 1735 lettering presented in defined characters, as if written by hand. However, the current logo remains unchanged as a distinctive and recognizable trademark that will authenticate and guarantee the originality of each creation. The new brand identity reflects the transition of the Manufacture, part of the Kering Group, specialized in the production of tableware and household items in high quality porcelain, towards the luxury and lifestyle sector, with an increasingly international dimension.
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