The show must go on, even in times of Covid19, and the US brands organize themselves to complete their 2021 resorts. Joseph Altuzarra aims to create virtual and therefore eco-sustainable showrooms accessible to wholesale retailers: “When we had to close the offices – he explains – we were already finishing the fittings for the resort, and so we finished the job remotely planning how to have the collection in good time “.
Michael Kors will instead present his resort in July only to buyers and not to the press: deliveries and the pre-fall 2021 collection will be delayed by a month. Marcus Wainwright of Rag & Bone goes back to the roots of what fashion could and should be, creating clothes with authenticity to last over time “. By choosing recycled fabrics, the designer Gabriela Hearst has not suffered excessively from the stop of the manufacturing companies and is completing the sales of her resort. The eco approach covers 60% of its garments, ensuring a certain continuity. After the covid 19 emergency, pre-collections could be the first segment to be reworked according to the new production and purchase times.
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