The Milanese designer Miuccia Prada is the queen of female web reputation in August, according to the statistical observatory of Reputation Science. In the top ten with her are Cristina Scocchia, CEO of Kiko, and Patrizia Greco, president of Monte dei Paschi di Siena, Elisabetta Franchi of Betty Blue and Marina Berlusconi of Fininvest, Bianca Maria Farina, president of Poste Italiane, and Micaela Le Divelec Lemmi, Salvatore Ferragamo’s outgoing managing director. The key role that fashion plays in the web imagination emerges from the ranking.