Director Agatha Ruiz de la Prada. To repeat Kattan or Ferragni
Profession, influencer. Like Huda Kattan, the highest paid the world, or our Chiara Ferragni. Now, even with graduation that attests it.
The first university training course for professional Influencers is born in Spain.
To offer it, the Autonomous University of Madrid (UAM) within the Escuela de Inteligencia Economica, with the collaboration of Ibiza Fashion Week.
For Honorary Director, the designer Agatha Ruiz de la Prada, surrounded by a pool of well-known teachers.
The course, entitled Intelligence Influencers: Fashion and Beauty, was created in response to the “tendency towards the decline of traditional marketing, instead of the strong increase of that in the social sector”.
Objective, training influencers, fighting the increasingly widespread ” lack of preparation ” and all those ” bad practices ” that are obstacles to the trust of producers and the development and sustainability of the profession.
At the start of 22/10, 160 hours between subjects such as fashion psychology, communication and creativity