Richemont’s Montblanc brand and the luxury giant’s Yoox Net-A-Porter e-tail specialist have announced a new partnership. Montblanc will use YNAP “to power the next iteration of its highly successful e-commerce platform”. The company said Montblanc will benefit from a “powerful, flexible and customisable platform, enhancing its ability to merchandise its curation of luxury products”. The aim is that Montblanc customers will also enjoy a “seamless shopping experience, connecting the new online store with Montblanc physical boutiques, serving more than 100 countries in Europe, Americas, Middle East and Asia, with unparalleled access to the latest products and collections”. The new webstore offers personalisation, a simplified checkout and has been “completely redesigned with a mobile-first approach, key within the luxury industry” and demonstrated by the fact that over 50% of YNAP’s sales come from mobile each year.