Porsche Italia arrives in Milan within the CityLife Shopping District with a new Porsche@CityLife concept.store, or a “project with a strong experiential and multichannel connotation, which was created to be a first meeting point between the brand and a new type audience. Inside the space, which is neither “a dealership nor a car display”, there are giant screens that project videos ranging from the history of the brand to the new range models, including motorsport. “Porsche @ CityLife is designed to put the visitor at the center – explains Pietro Innocenti, CEO of Porsche Italy – Not only on site, the concept is also accessible remotely. Visitors can in fact access the store from their own home thanks to the digital platform www.porschecitylife.it. Porsche@CityLife combines physical and digital, brings the visitor closer to the brand and the dealers to potential customers “.


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