Fendi enters sport and launches a limited edition capsule collection, with swimming caps and goggles, in collaboration with the swimming clothing brand Arena.
Fendi signature and Arena logo
Goggles and headphones are characterized by the Fendi signature and the Area logo, printed in different areas of the products, combining technology and comfort, style and luxury in the collection. The Roman maison owned by the LVMH group presented the items of this collection during the fashion show for the S / S 2022 men’s collection. The partnership also includes Thélios, an eyewear company owned by the LVMH group.
Headphones and goggles
The cap is made of Lycra, a synthetic fiber material widely used by brands for comfort and elasticity. The goggles, with limited edition, are developed starting from the “the One” model of the sports brand, one of the most famous and best-selling products of Arena and they too, like the other products, have imprinted the double ff, in this case on the polycarbonate lenses, made thanks to the exclusive know-how of Thélios. The particular one-size-fits-all construction adapts to the face of each swimmer, thanks to the exclusive seal design, based on the study of the human face and eye socket. The goggles also feature a self-adjusting nose bridge and a double silicone strap, finished with a tpr gasket.
To complete the kit, Fendi and Arena have created a luxury packaging that provides total protection for the goggles, featuring the brand logos and a carabiner on the case for practical storage and transport.
For Fendi, adult fashion also goes hand in hand with high-end childrenswear. And Fendi Kids was one of the first brands to offer a line of designer strollers and a nursery line equipped with the whole kit alongside a wardrobe full of accessories. The FF logo is also a must for the little ones, increasingly faithful to the Fendi DNA, which inspires three key themes: FF for Fit, FF for Family and FF for Fun. The FFamily theme interprets the spellings that have characterized the last seasons of the brand, while FFit was conceived for the needs of the dynamic generation Z. FFun finally celebrates summer: octopuses, cuttlefish, crabs and lobsters emerge from the abyss for him, light outfits in flowers, with magnificent embroidery and smocking for her