Poltrona Frau opens its second Japanese flagship store with 300 square meters of exhibition space in the center of Osaka. Asia is the market with the highest growth for the brand. In 2019 there were other strategic openings in Seoul, Phnom Penh and two other showrooms in China. The presence of more stores in emerging areas goes hand in hand with the expansion of the Poltrona Frau e-commerce channel in France, Germany and Switzerland.

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