A new collaboration to be discovered both physical and virtual: Pokemon by Balmain

Dedicated to fans

A new limited edition is ready to be popular on the net and beyond. The French fashion house Balmain surprises once again and unveils the collaboration with Pokemon. The capsule, available in the physical and virtual world, will be an exclusive limited edition available from today in boutiques all over the world: from Paris to Las Vegas to the renowned Michele Franzese Moda boutique. Eclectic, colorful and fascinating as well as the creations and collaborations that have characterized the unconventional stylistic choices of the creative director Olivier Rousteing. A reinterpretation of Balmain styles and models that blend with the famous cartoon, transporting adults and children on a new characteristic journey of the brand. Sweatshirts, jeans, sneakers and backpacks surprise the attention of the world and the president of The pokémon company international, Kenji Okubo, also congratulates for the creative work done. But the Balmain x Pokémon partnership couldn’t be complete without including a compelling digital adventure. That’s why this collaboration offers an additional, one-of-a-kind ingredient created in collaboration between Balmain and SharpEnd. Fans of Pokémon Unite, the team battle game, are given the option to download a virtual version of the fashion set for free use for one week after accessing the game. Additionally, from Saturday, Balmain is offering NFC-enabled badges that will be available for purchase at nine physical Balmain stores in the US, Europe and Asia, offering access to digital content and the chance to win prizes. The bright and pop aesthetic of Pokémon will give new light to your style for a lively Fall winter 22. The exclusive collaboration is available in boutiques and online by visiting our Michele Franzese Moda website.