Pitti Immagine is revolutionising its e-Pitti virtual trade show by introducing the Pitti Connect platform. E-Pitti was launched in 2011 to amplify on the web the experience of the trade shows staged by Pitti Immagine. Pitti Connect will instead anticipate the shows: it will slot in at the start of the Spring/Summer 2020 season, at the end of June, ahead of the new digital versions of the Paris and Milan fashion weeks. The goal is to maximise visibility for the exhibitors of Pitti Immagine’s regular shows, especially menswear event Pitti Uomo, which has been postponed to September 2,3 and 4. Pitti Connect will enable the exhibitors of the Pitti Uomo, Pitti Bimbo, Pitti Filati, Fragranze and Super trade shows to boost their visibility and activate commercial contacts in order to generate orders from June onwards.


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