The first important event of the year in fashion world is the new edition of Pitti Uomo, scheduled from Tuesday 7 to Friday 10 January in Florence. The main men’s fashion brands meet every year in the pavilions of Fortezza da Basso to dictate the trends for the next winter season. First time in Fortezza da Basso this year for Sergio Rossi, ready to global launch of Sergio Rossi Uomo project, which will be presented to the Sprone space. Tuesday 7th of January at 17 Brioni will celebrate its 75th anniversary with a special presentation curated by Oliver Saillard, which will mark the return to Florence of the fashion house (founded in 1945 by Nazareno Fonticoli and Gaetano Savini and now owned by the French Kering) that presented the first men’s fashion show in history at the Sala Bianca in Palazzo Pitti in 1952. The complete calendar of Pitti events is available at this link: