The Florentine fashion edition Pitti Uomo 103 returns to the Fortezza da Basso in January

Sustainability and Tradition

“In this not easy, but also creative, innovative, different moment, the Pitti Immagine salons will be a compass for defining new directions, hypothesizing paths, considering choices and then starting again”, communicated Agostino Poletto, general manager of Pitti Immagine, in view of the 103rd edition of Pitti Uomo to be held in Florence in the Fortezza da Basso in a few days, from 10 to 13 January. There are already 760 confirmed exhibitors with 40% of foreign companies present. The trend data of Italian men’s fashion on which this edition is going to build is quite positive: in the first seven months of 2022 there was good success on foreign markets, as had already happened in 2021. Claudio Marenzi, President of Pitti Immagine , confirms it: “Made in Italy is holding up… After a first half of 2022 that closed in a very positive way, the second half of 2022 confirmed the plus sign but at a slower pace. The slowdown is evident above all in the months of October and November. Companies in the sector will not be able to produce overbudgets, as happened in the past, on the contrary if they do not perfectly center their budgets they will find themselves in difficulty… However, there are some positive sides starting from the dynamism of the United States, Europe, net of Germany which is going slowly, and of markets such as Japan and Korea which today drive Asia. The most important asset remains made in Italy: we must never forget that the world wants Italian products. We must always count on this and invest a lot”. In the presentation press conference, Agostino Poletto again illustrated the theme chosen for the winter exhibitions: “PittiWay is an emblem of the desire to start over, taking a direction and orientation, at a time when making choices is not easy; the theme frames all the decisions we are called to make in order to get out of the current ‘global bottleneck'”. The four-day Pitti Uomo 103 event dedicated to menswear and lifestyle will therefore host a wide and transversal selection of brands that are protagonists of international men’s fashion including clothing, accessories and objects, also with a section dedicated to the research outdoor clothing sector for life in the open air and sports related to nature. The Sala della Ronda will host a selection of innovative products that combine style and performance with great attention to both the environment and creativity. Pitti Uomo 103 will give more and more space to environmental sensitivity among green collections, emerging designers and dedicated events. Among the latter, the Modartech Institute will retrace its 10 years of commitment to the environment with a creative exhibition set up in the Galleria space of The Social Hub; on display some of the most interesting projects created by Modartech students and also the presentation of the homonymous book which collects the projects of a green decade. Then on 12 January there will be the London designer Martine Rose for whom Cuoio di Toscana will produce a special footwear capsule with a 100% eco-sustainable “green” sole. The Tombolini brand from the Marches will always be present with its attention to innovation and research characterized by great elegance. Cruciani will focus on the concept “style can be touched, worn, lived” by presenting a new idea of “knitwear”, between tradition and modernity, born from noble yarns such as the brand’s typical cashmere. There will also be U.S. Polo Assn. which will present its 23/24 footwear with important references to tradition and authenticity but reworked following contemporary trends. Among the protagonists of Pitti Uomo 103 there will also be a selection of Japanese brands with two focus projects on the excellence of Japanese fashion: J∞QUALITY FACTORY BRAND PROJECT, on the best Japanese manufacturing realities and JLIA JAPAN LEATHER BOOTH, a showcase of leading brands in leather goods. Among the Japanese brands that will present their collections there will be: A.B.C.L., Bemberg, Boot Black, Cohèrence, Duren, D-Vec, Flower Mountain, Fujitaka, Goldwin, Haver Sack, Ikiji, Invertere, Moonstar, Nanamica, Orbium, Subu, The Chino Revived, Lebole. All the brands that will be physically present at Pitti Uomo 103 will also be present on the Pitti Connect digital platform.