Pitti Uomo returns in January 2021 and foresees an edition with 500 companies and 10 thousand buyers. The goal is to bring at least half of the exhibitors and buyers of the winter editions in this way. The digital platform, launched last July, has had exceptional results, with the adhesion of 552 companies and 1.3 million page views and 265,000 visitors and an average stay of over two minutes, about double what happened with the e-Pitti formula launched nine years ago. The event will take place over three days, January 12-13-14, instead of four as in previous editions. The opening hours will be slightly longer, i.e. 9-19 on Tuesdays and Wednesdays, and 9-18 on Thursdays.
