The fashion historian will design cultural and promotional events


He is one of the international protagonists of the culture of fashion and from now on he will also work for Florence, with Florence, from Florence.

It is Olivier Saillard, fashion historian, very fine intellectual, organizer of exhibitions that are remembered, until last January director of the Galliera Museum in Paris (the Fashion Museum of that city where he arrived in 2010), now named by Pitti Immagine artistic consultant for the conception and design of cultural and promotional events related to the corporate and salons that the company organizes in Florence, first of all Pitti Uomo.

The news was welcomed in the fashion world with interest and much esteem for Saillard who a year ago took care of the exhibition “The Ephemeral Museum” at Palazzo Pitti, in the rooms of the Museum of Fashion and Costume brought more than 100,000 visitors in three months.

Now the Pitti Discovery Foundation, chaired by Andrea Cavicchi with general secretary Lapo Cianchi, has signed this important agreement that further reinforces the role of Florence as the capital of fashion.

In 2010 the French historian had cut “Vestirsi da Uomo” and then the unforgettable performance with Tilda Swinton.

Now a few months after the Galliera exit Olivier Saillard, who is just over 50 years old, has been named artistic director of the fashion house JM Weston and a few days ago in Paris for the Haute Couture presented the first collection with a lot of style and poetry.

The current consulting position aims to give greater continuity and strategic scope to its collaboration with the companies that are part of the Florence Center for Italian Fashion, of which Antonella Mansi, who in turn confirm in this way the centrality of investments in fashion culture.

At the same time as the consulting agreement for Pitti Immagine, Saillard was commissioned by Fondazione Pitti Discovery to take care of the men’s fashion show that will be held in 2019, from June to October, at Palazzo Pitti, in collaboration with the Museum of Fashion and Costume which is under the aegis of the Uffizi Galleries and Director Eike Schmidt.