Social media users often head to Pinterest for beauty ideas and how-tos, but the sheer volume of results on the site can be overwhelming, making it hard to find tutorials, inspiration and pins that work for their skin tone. Pinterest launched a new search-filtering feature in 2018. The new tool appears under the search bar when you search for something beauty-related, and offers users the option to “Pick a skin tone range to narrow your search” from four circles which each contain multiple shade variations. With these updates, Pinterest is becoming a more inclusive place to discover and shop for beauty ideas.


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