Artémis, the investment company of the Pinault family and largest shareholder of Kering, invests in Goat Group, an American reseller of sneakers and apparel. “Goat has founded a rapidly growing distinctive brand with tens of millions of young luxury consumers, and the our investment reflects our confidence in their business model and the power of their technology and platform to tell the story of our brands, ”commented Francois-Henri Pinault, founder and president of Artémis. The loan strengthens the relationship between Goat and the luxury giant: some of its brands, including Alexander McQueen and Balenciaga, already have direct partnerships with the reseller.