Philipp Plein has announced the launch of his first ever license: a line of men’s and women’s fragrances, which will be on the market starting from the autumn / winter 2019
“We are very curious to see how it will be welcomed in the market,” said Ennio Fontana, Philipp Plein‘s General Manager. “We are confident that it will be a success, also because having an entry price lower than the average of our products, will allow us to expand our customers. It could be the first step in a licensing strategy for the coming years “.
Another new feature, more imminent, is the launch of the new Philipp Plein Active line, which will be available in the stores and on the e-commerce of the brand, as well as in selected multi-brand stores all over the world. This is a men’s and women’s sportswear collection made with materials and techniques of the active universe, but with the brand’s rock’n’roll and punk mood. The line consists of sneakers, t-shirts, polo shirts, shorts and leggings, in breathable and anti-bacterial fabrics, nylon and with ribbed details and leather inserts.
Finally, the same designer, from the stage of the 23rd Fashion & Luxury Summit of Pambianco and Deutsche Bank, held November 14 in Milan, did not rule out the possibility that after Billionaire (acquired in 2016) there will be other acquisitions in the near future. At the request of Enrico Mentana, moderator of the conference, on the subject, Plein replied: “I would like to buy Gucci, but it costs too much for me. Joking aside, Billionaire is growing and, more importantly, is starting to make profits; this gives us confidence in our ability to develop brands. In Lugano we have a very strong structure, able to accommodate new brands “.
Today the group, founded in 2008, in addition to Philipp Plein and Billionaire also owns the Plein Sport brand, created in 2016. On the company’s turnover, amounting to about 300 million euro in 2017, Italy weighs 10%. “Another market we have invested heavily on is the United States,” concluded Plein. “As for the other projects for the future, we prefer not to talk a lot, but to demonstrate our value with the facts”.