A rainbow of colors illuminates the catwalk of Paco Rabanne, who in this Parisian fashion show for the SS 2020 launches the underwear: Julien Dossena imagines a pop universe where floral patterns mix in a bold way, lamé and polka dots meet hearts and parrots while the sun sets on the pull and complete landscapes


Paco Rabanne debuts in man. As stated in Business of Fashion, on the occasion of the show for the P / E 2020 collection in Paris, the brand presents its first line of menswear, designed by the creative director Julien Dossena.

“The idea is to extend what we are doing with womenswear to men’s clothing,” said Bastien Daguzan, CEO of Paco Rabanne. “The brand has always had a masculine mark (as far as the perfume business is concerned, ed). Now, thanks to the commercial success of women’s clothing, we are able to present men’s clothing ”.

The men’s collection will be distributed exclusively by five retailers and on Paco Rabanne‘s e-shop, and is part of the ‘One Rabanne’ strategy whose goal is to unify the once-separated fashion and perfume business. Gradually, then, the men’s collection will be enlarged with the aim of making it weigh 25% on the brand’s revenues within the next five years. The turnover, by 2025, should reach € 1 billion.