The number of brands that create partnerships with important pasta factories is increasing by connecting made in Italy tailoring and good food. During the recent Milan fashion week, Fendi’s invitation to the fashion show was flavored with a special pasta package made together with Rummo, personalized in the packaging and product. Last year GCDS customized the box of the historic Barilla spaghetti by creating a capsule collection of clothing and a commercial starring Sophia Loren. For some years now, Dolce & Gabbana has chosen the Di Martino di Gragnano (Naples) pasta factory for the creation of special packaging of various dies including penne, linguine and spaghetti. The designers have also customized some limited edition boxes containing accessories such as aprons and American placemats.

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