Paris Men’s Fashion Week will show 54 brands from Tuesday 14 to Sunday 19 January,. The first day will be inaugurated by the Chinese brand Sankuanz and will be characterized by new arrivals such as Rhude brand, a label born in Los Angeles that mixes couture spirit with street elements. The French-Moroccan brand Charaf Tajer will follow, with a fashion show scheduled for 5:30 pm which is expected to blow off minds. Three other brands will make their first appearance in Paris: the Botter duo, scheduled for Thursday 16, and Rochas Homme. The British Craig Green will conclude the list of new arrivals on Sunday 19 at 11:30. Among the others, the announced return of two well-known brands such as Jacquemus, which in June had chosen the lavender fields of southern France for its tenth anniversary, scheduled for Saturday 18. Givenchy art director Claire Waight Keller will also present her collection on Thursday 16. Habitué of the catwalks will arrive, with the most beautiful luxury names and the most visible brands of the moment such as Louis Vuitton (Thursday 16), Dior Homme (Friday 17), Hermes (Saturday 18), Valentino (Wednesday 15), Berluti (Friday 17), Balmain (Friday 17), Y-Project (Wednesday 15), Off-White (Wednesday 15), Hed Mayner (Wednesday 15), Vêtements (Friday 17 ) and GmbH (Friday 17). Fashion Week will close on Sunday 19 January with Lanvin, Palomo Spain, Ludovic de Saint-Sernin, Paul Smith and Alyx, the label of the American Matthew Williams, habituè of parterres full of American celebrities and rappers. The agenda of official presentations announces the arrival of the Japanese label Doublet and its designer Masayuki Ino, winner of the LVMH Award in 2018, of the Chinese designer Ziggy Chen, at the helm of his namesake brand since 2012, of the We11Done brand based in Seoul and led by the female duo Dami Kwon and Jessica Jung, and the Chinese sportswear brand Li-Ning, founded in 1990. Davi and his designer Davide Marello, former artistic director of Boglioli, are among the European brands, together with Oteyza, the Bulgarian-born designer who lives in London Kiko Kostadinov and the former curator of the collections of Cerruti Aldo Maria Camillo who has led his own namesake brand since 2016 and works from France.