The Paris fashion week dedicated to men’s collections S / S 2021 organized by the Fédération de la Haute Couture et de la Mode will take place from 9 to 13 July. In Paris, each brand will present its collection through video media in an online platform. A virtual showroom will be set up for ‘Sphere’, a section dedicated to emerging menswear talents. Even Paris, in Covid times, therefore converted to digital after the British Fashion Council had declared the digital turning point by announcing the launch of a gender neutral platform active from 12 to 14 June.

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