After having walked for four seasons at the Milan Men’s Fashion Week, where he made his debut in 2017, the Italian brand has decided to focus on the Women’s Fashion Week in New York, where it will show next February 8th.
Nothing could be more logical for the young fashion house, launched in 2015 by Francesco Ragazzi with the shareholders of New Guards Group, an Italian holding founded in Milan by Claudio Antonioli, Davide De Giglio and Marcelo Burlon, which brings together in particular the brands Off-White and Heron Preston.
The designer, who has been taking care of the image of Moncler as artistic director for more than 10 years, actually divides his time between Milan and the United States, especially Los Angeles, where he got the inspiration to build his own prêt-à-porter brand from the fresh and carefree image.
It is starting from a photographic project on the universe of American skaters in California, with the publication in 2014 of the book Palm Angels, which began its adventure, which in 4 years has been transformed into a well-rounded clothing brand, today distributed to 300 multi-brand customers, including Barney’s New York, Maxfield, The Webster Miami, Selfridges, Saks Fifth Avenue and Harvey Nichols London.
Without a doubt, Milan does not guarantee the right visibility to Palm Angels, which makes the most of its turnover abroad, with its main markets that are, after Italy, the United States, Hong Kong, China, the United Kingdom and Japan.
In full swing, the label has also opened its first single-brand store in Hong Kong and provides for another three inaugurations of stores in 2019.
