Otb group, which controls Diesel, Maison Margiela, Marni, Jil Sander, Viktor & Rolf, Staff International, Brave Kid and other brands, announces the birth of Bvx (Brave Virtual Xperience), the new center dedicated to the development of projects and content intended for the virtual world. Bvx will work with all the brands of the group, with the main gaming and metaverse players and platforms to engage younger consumers and generate new business opportunities in the digital products sector. Stefano Rosso will Lead the new company. Rosso is former member of the board of directors of Otb and of the Aura Blockchain Consortium and founder of D-Cave, the lifestyle platform dedicated to Digital Culture.