First flagship store in Milan for Off-White, which chooses via Pietro Verri, on the corner with via Bigli, thus landing in the fashion district. The opening represents the first single-brand store of a New Guards Group brand in the Lombard capital. In addition to Off-White, Ngg controls brands such as Palm Angels, Opening Ceremony and Marcelo Burlon County of Milan. In Milan, the brand founded by Virgil Abloh also has a dedicated corner in the Rinascente, in addition to wholesale distribution.

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