The name Off-White ends up in court. The luxury streetwear brand founded by Virgil Abloh in 2012 has been sued by OffWhite Co., the New York-based creative agency of the same name, on charges of using the name already used by it. Wwd brings it back.


In a complaint filed in federal court in New York on Sunday, OffWhite Co. said Virgil Abloh’s label “violates trademark rights” because it uses a name that appears to be “too similar” to that of the agency. Creative active in the marketing and product design industry since the late 1990s, which boasts a portfolio of customers including Nike (with the Jordan line), Ibm and Coca-Cola.

According to the document, the similarity of the names and the notoriety of the Off-White brand would have ‘blurred’ the agency’s work, preventing it from relying on the hashtag #OffWhite to advertise its work on social media.

The hashtag, in fact, would direct users mainly to the countless content related to the brand, and not to those related to the activities of the agency.