Nina Ricci changes creative direction and chooses Harris Reed’s gender-fluid creativity
“L’air du temps”
“Mom, when I’m older and out of here I’m going to live in Paris. I will create clothes that make me feel myself, that make me feel free. And I will become the creative director of one of those French houses whose stories I read at night. I will create my escape route from here “, what may seem like a cinematic flashback is instead in this case a dream that becomes reality, almost a prediction, demonstrating the fact that talent, creativity, determination in the world of fashion find always their rightful place. The “letter” in question is that of a Harris Reed when at 9 he told his mother Lynette about his dreams. And it is with these words that Harris Reed, an Anglo-American designer known for his gender-fluid creativity, announced his new goal on his Instagram profile: “I am honored to announce my appointment as the new Creative Director of the Nina fashion house. Curls. Both for fashion and for fragrances “. Born in 1996, Reed is the youngest designer to take over the stylistic responsibility of the French maison after a long series of very valid designers: from the latest Dutch duo of Rushemy Botter and Lisi Herrebrugh, to the previous Guillaume Henry, Peter Copping, Nathalie Gervais, Massimo Giussani, James Aguiar, Lars Nilsson and Olivier Theyskens. The Spanish group Puig, owner of the Parisian maison founded by Maria Adelaide “Nina” Ricci in 1932, confirms with this revolutionary choice its full re-launch phase in which Edwin Bodson also entered as the new general manager in January. As the brand itself points out in a press release, Nina Ricci is definitely turning the page to embrace “l ‘air du temps” (the air of time), using this expression as a reference to her famous perfume of the same name. “I am honored to join the Maison Nina Ricci, full of glamor, history and power and I am really excited to challenge the panorama of what the word femininity means, through fashion and beauty in such an iconic label”, he Harris declared who added Bodson “as a gender fluid stylist, rejecting the norms in search of freedom, he will extend the vision of femininity amplified to the entire Maison Nina Ricci … Bold, reckless, explosive Harris will bring new perspectives in the archives and in the constant savoir- faire of the maison. ”Here is the future of Nina Ricci. Harris, born in 1996, is originally from Los Angeles and later settled in London where he attended the Central Saint Martins fashion school, where he graduated in 2020. He self- describes as “a 6’4 ″ (without heels) flowing stylist with red hair and long hair (everyone thinks I’m a fabulous woman).” His talent and flair were noted Alessandro Michel and, artistic director of Gucci, who showed him in 2018. Reed, who will continue to design his eponymous line, says he is ready to unveil his first collection for Nina Ricci early next year. We just have to wait and prepare for this great Nina Ricci’s revolution, we at Michele Franzese Moda are ready, and you?