The sportswear giant Nike relies on the group of Antonio Percassi, patron of Atalanta and owner of the Kiko Milano cosmetics chain and partner of Victoria’s Secret in Europe, for the franchise in southern Europe. Percassi will be in charge of setting up what will become the largest Nike store in Spain, in Barcelona and which is already starting to open. In addition to the Barcelona store, Percassi seems to be preparing other openings with Nike in the south of the continent. The company currently has staff selection processes open for new stores in Genoa and Athens. The company, which began collaborating with Nike in Italy in 2002, with the launch of a store in Corso Buenos Aires, in Milan, manages a total of 17 stores of the American player in Italy.