The digital community of Nike app, Sneakrs, Nrc and Ntc – Nike Training Club grows in double figures in the lockdown period March-April 2020 compared to 2019 thanks to the digital challenges and communication campaigns that have involved well-known international athletes. Among the most recent initiatives, the film Never too far down narrated by LeBron James which was attended by champions such as Bebe Vio, Cristiano Ronaldo, Serena Williams, Tiger Woods and Naomi Osaka. In Italy Nike members have doubled, almost tripled looking at Milan. In the Lockdown Phase 1, the growth rates of the NTC App exceeded those of North America and positioned Italy as the first European country for the amount of workouts performed”.
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