Nike presents four applications to the Us Patent and Trademark Office to protect its brands in several categories including “downloadable virtual goods” and related services for retail and entertainment. The goal is to extend the application of its registered trademarks to products designed for the virtual world. Items include headwear, goggles, bags, backpacks and sports equipment. The request is related not only to the Nike brand but also to the slogan “Just do It”, to the swoosh logo and will probably be extended to Air Jordan and its Jumpman.