Fashion and sport are getting closer and closer thanks to the planned partnership between Nike, Liverpool Fc football and Nba basketball champion LeBron James to create products that will connect Lebron to football. In March 2021, James joined the FSG group as a partner and this made him co-owner of its subsidiaries including Red Sox, Roush Fenway Racing, New England Sports Network and Liverpool, in which he already owned a 2 per cent stake. The investment made James and his business partner, Maverick Carter, the company’s first black partners.