The creative director of the Parisian fashion house presented a revisited monogram, while respecting the design of the founder


Make changes in the Balmain house. After eight years at the creative direction of the Parisian fashion house, the designer Olivier Rousteing has revisited the logo and the monogram to better adapt to the rapid growth on a global level that the brand is going to meet.

The goal is to better meet the challenges of the current market, whose communication is increasingly oriented towards digital. “I firmly believe that in order to move forward, you first have to be clear where you’re coming from. That’s why, at every stage of this restyling process, I stressed the need to respect our roots and refer to the design that Pierre Balmain designed for his atelier seventy years ago “, explained the designer.

“I am quite satisfied with what we have achieved: a contemporary, clean and audacious logo that manages to preserve the heritage of the original while making it clear to everyone that it represents a contemporary French luxury brand.” Our new monogram refers to two of the fundamental ingredients that have distinguished this fashion house since its inception, for our founder, Pierre Balmain, but also for Paris, because this city is inextricably linked to our history “, concluded Rousteing.