New international projects for Krizia. K Krizia, the line aimed at a younger target, will be launched worldwide starting from SS21, after the teaser of last season FW for the Japanese market. With the SS21, the aim will be to expand the worldwide project, which will begin in Milan with the sales campaign entrusted to the Livia Gregoretti showroom. Parallel to K Krizia, the maison will present the Krizia capsule collection every six months, according to the calendar of the Main collections. The collections will continue to be designed by Antonio D’Anna with the creative direction of Zhu Chongyun. The first four single-brand openings are planned for K Krizia in China, which remains the reference market, in Beijing, Xi’an, Chengdu and Changzhou, within top-level department stores such as Skp and The Mixc.
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