The project includes two annual deliveries, in May and November, and a distribution that favors the large international department stores, in addition to the N°21 flagship stores and online
The idea of the designer Alessandro Dell’Acqua to launch N°21 Transitional six months ago, a collection destined to arrive in stores even before the pre-collection and the resorts, was a commercial success: it increased by 15% sales of ready-to-wear, shoe and bag of the brand, from 45 million to almost 52 million euros. Enough to deserve a second act.
“The first N°21 Transitional collection – said Roberto Ortello, CEO of N°21 – was born last season to upset the classic times of production and distribution. The collection represented a commercial success, especially in Asia, the United States and Italy, and on the N°21 online and retail channels, favoring a 15% increase in turnover ».
Of the 21 planned looks in the collection, there are floral printed cady dresses, reversible jackets, bomber over jackets and leather skirts with python print, chiffon dresses and checkered shirts, maxi or A4 shopping bags, sachets with the inscription ” The Milanesa “and sandals with cargo sole, together with pumps in tulle covered with PVC.
«N°21 Transitional Act II – Ortello concludes – confirms the desire to anticipate the deadlines of the pre-collections. With its two annual deliveries, May and November, it aims to refresh the collections of direct retail and franchisees and offer a new market opportunity for the wholesale network, with the ambitious goal of expanding turnover by 25% “.