The Alessandro Dell’Acqua brand has entrusted the childrenswear line to the company part of the Otb group
N° 21 entrusts the development of childrenswear to Brave kid. The Alessandro Dell’Acqua brand has signed a five-year licensing agreement with the Otb-Only the brave group of Renzo Rosso, which has been active in the children’s clothing segment for over 30 years.
The partnership, which has a renewal option for a further five years, will be launched with the autumn-winter 2019/20 season and provides for the development, production and worldwide exclusive distribution of clothing and accessories collections for children and girls from 4 to 14 years. For this new course, the Italian brand provides a mini-me declination of its men’s and women’s prêt-à-porter collections.
“I am very happy to have chosen to rely on a historic company like Brave Kid, the ideal partner to grow commercially on an international level”, said founder and creative director Alessandro Dell’Acqua. “Together we will continue to create childrenswear collections from stylistic languages coherent with the adult world”.
The agreement provides for a targeted expansion plan on the consolidated and development markets in the potential markets. In terms of distribution, Brave kid will have direct responsibility for the wholesale channel, with the autumn-winter 2019/20 collection on sale from next January in the Milan showroom and through a network of agents and distributors.
N° 21 kidswear lines will also be available in Tokyo, Milan, Hong Kong and Beijing flagships
and Seoul, as well as on the brand’s e-commerce platform.
“The meeting between the fresh, modern and independent creative vision of Alessandro Dell’Acqua and the productive and distribution know-how of Brave kid will give life to something special”, said CEO Germano Ferraro. “Our team dedicated to N° 21 is already at work for the launch of a collection that, we are sure, will give us so much satisfaction”.
